Blog Posts from genie rocket

A Winning Approach: Leading with Emotion, Following with Logic

A Winning Approach: Leading with Emotion, Following with Logic

A Winning Approach: Leading with Emotion, Following with LogicBrad Parnell
Published on: 04/02/2025

Discover the winning approach of leading with emotion and following up with logic in your marketing campaigns. Understand how emotions and logic influence consumer behavior and learn how to create an emotional connection with your audience through engaging storytelling.

Strategy
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6 Step Recipe for Creating Digital Content

6 Step Recipe for Creating Digital Content

6 Step Recipe for Creating Digital ContentBrad Parnell
Published on: 11/09/2022

When you can create digital content or a digital product, you enter into the world of one to many instead of one to one. That's where you enter into the world of scale and faster growth. The same amount of work you'd put into delivering work to one person, you can now deliver to many, without doing any more work.

CopywritingStrategy
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